About Mamma

Mamma

Designed for Every Season of Motherhood
We design clothing that grows with you.
  • Breastfeeding-friendly — with discreet nursing access
  • Made from cotton — soft and breathable for sensitive skin
  • Tailored for comfort — with gathers, frills, and pockets for practicality
  • Versatile — for hospital stays, photo shoots, gender reveals, and daily wear
Each piece supports the evolving body and spirit of a mother — helping her feel beautiful, comfortable, and free.
The Birth of the Brand

Mamma is more than a clothing label — it’s a symbol of love, strength, and sacrifice.

Our logo tells that story: a mother’s hand gently holding her baby’s feet, surrounded by soft pink hearts. It represents the journey of motherhood — the hands that nurture and protect, and the hearts that love unconditionally.

Each Mamma piece is made to journey with you — through pregnancy, nursing, recovery, and rediscovery.

Our brand was founded with a mission to bring a fresh perspective to the industry, blending the latest fashion with practicality and functionality. From the very beginning, we set out to define trends and craft designs that carry a unique identity.

Launch of the First Collection

After five years of development, the first collection was officially introduced, marking a significant milestone in the brand’s journey. With its distinctive style and premium materials, the collection quickly gained recognition and admiration from fashion enthusiasts.

Our Story Begins With Motherhood

Every mother’s story begins with a heartbeat — the moment she realises her life will never be the same again. Mamma was born from that heartbeat. To lay the foundation for a modern wardrobe for pregnant and new mother for all stages of motherhood.

Luxury Brand

Founded by Nilani Bhogadi, a mother of two beautiful girls —Ariella and Kayla — Mamma was created out of love, necessity, and a deep understanding of what it truly means to be a mother.

We design and develop lifestyle apparel that empowers you to explore and interact with the world around you during your motherhood journey.

“I wanted to design clothing that evolved with me — from pregnancy to postpartum, from hospital to home, from sleepless nights to bright, joy-filled mornings.”

— Nilani Bhogadi, Founder

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Mamma •• Maternity •• Nursing ••

Our Desire

“I want mothers to know they don’t have to choose between their love and their goals.

At Mamma, we strive to create clothing which will allow you to be part of society again even while nursing a child. May it be a pickup from school, pumping at work or a day out with friends.”

— Nilani Bhogadi, Founder

Contact us

Motherhood is a journey

Made with love. Designed for strength. Inspired by motherhood.

Mamma is family — and every family begins with a mother’s love.

It’s the warmth of Ariella’s laughter. It’s the sparkle in Kyla’s eyes. It’s every heartbeat that reminds us why we do what we do.

You are strong.

You are beautiful.

You are more than enough.

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Personalized Design Consultation

One-on-one personal consultation, Explore your individual style

Initial Consultation

Understanding your vision. Exploring design inspirations

Concept Development

Initial sketch creation. Material recommendations

Design Refinement

Digital 3D rendering. Multiple revision options. Precision detailing

The Press

Our collections merge contemporary design with timeless construction — where sharp cuts meet hand-finished detail. More than just fashion, each piece is a form of personal expression — made to move with you, made to mean something.

Every garment we create is rooted in real stories: moments of movement, resistance, freedom, and self-discovery. From the stitches to the silhouette, each piece carries the energy of the street — bold, honest, and unapologetically individual.

Our pieces are built, not churned out — designed with intention, crafted with care. We don’t follow trends. We create staples that speak to identity, not the algorithm.

Our designs fuse bold innovation with raw authenticity, turning everyday pieces into wearable statements. Each collection tells a story — yours — through style that refuses to be ordinary.
Hidden Breastfeeding Functionalist
Thoughtful Returns

To thank you for embracing this circular practice, we’ll gift you 20% off your next purchase.

Repair Services

Online and in-store repair options. Re-Worn popup repair locations

Recycle Program

Transforming Jewelry's Environmental Legacy. 100% traceable material sourcing

Product Communication

Detailed product descriptions, Style and availability insights.
Ordered two items. Both of them arrived as described and in a timely fashion. An email query I made was answered quickly and honestly. I was able to track the whereabouts of the items with the courier as well.
Andri Z
From UK
Packaged beautifully so much so it didn’t need wrapping, the hoodie itself was definitely worth the money, really good quality and super cool, my daughter absolutely loves it!
Broken hearted
Ceo at Oran
Ordered on a Monday night - delivered on the Wednesday. Prefect fit. I was dubious based on reviews but paying on credit card gave me some protection.
Lucy KR
Mangager Biosh

Fit, Comfort, and Control

Shine with sophisticated, luxurious, and captivating designs — perfect for every moment.

Nursing Tops
Nursing Tops

5 products

Feeding Dresses
Feeding Dresses

9 products

Maternity Loungewear
Maternity Loungewear

3 products

Mixed Textures

Discover our collection of urban essentials made by blending contrasting fabrics, bold silhouettes, and unexpected details — where street meets statement.

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More to Explore

Get all the details about our efforts to clean up the industry—from our partners to our processes.

Carbon neutral products

Fresh drops, low impact. Our gear treads lighter so you can stand out without leaving a footprint.

Top brands

We team up with the hardest-hitting names in the game — the ones setting trends, not following them.

Organic materials

No fake flex here. We keep it real with organic fabrics that feel good, look better, and do right by the planet.